About Us

Historical Overview

Quality feeds since 1868

Blue Seal Feeds began in 1868, when Henry K. Webster started a small grist mill in Lawrence, Massachusetts, that would grow into one of the largest feed manufacturing companies in the Northeast. In 1988, Blue Seal Feeds was acquired by a predecessor of Kent Corporation to expand its reach with animal feed products from the Midwest to the East Coast.

In 2006, Blue Seal Feeds expanded its product line to include a focus on growing the By Nature® brand dog and cat food line. In 2008, Blue Seal Feeds acquired I. L. Richer, a major manufacturer and supplier of dairy feed products and services to the central and eastern New York dairy market. Also in 2008, Blue Seal Feeds acquired United Co-operative Farmers, a manufacturer and distributor of dairy, poultry and livestock feed in upper New England. Blue Seal provides unsurpassed nutritional expertise, high-quality manufacturing, efficient distribution, and superior service to ensure the success of its customers.

In 2010, Blue Seal Feeds joined with Kent Feeds, Inc. to form the Kent Nutrition Group-Feed Division, focused on serving commercial livestock producers, equine and small pet owners, and country lifestyle enthusiasts. The Feed Division leverages the innovation, knowledge, and performance of the two formerly separate companies to deliver unsurpassed products and services to customers throughout the United States and beyond.


The Blue Seal passion for animals drives our focus in developing, manufacturing, and marketing superior nutritional products and services that improve animal performance, health, and wellbeing. We strive to exceed the expectations of discerning pet owners and animal enthusiasts; and we are committed to delivering sustainable value to our customers and stakeholders.